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Introduction An e-newsletter is an electronic newsletter, primarily sent via email. This is analogous to a monthly mailer sent to customers, and prospects. What kinds of e-newsletter exist ? - Value oriented educational e-newsletter with useful articles, tips and tricks, etc
Sales oriented e-newsletter with latest promotions, special offers and new stocks - Event oriented e-newsletter with list of upcoming events and details of the events
- News oriented e-newsletter with news bites, recent activities and upcoming events
- Product oriented e-newsletter with reviews, updates, enhancements, etc
Business Advantages - An e-newsletter is a proven means of cost effective regular customer interaction.
- E-newsletters create strong brand awareness, and supplement all other marketing and sales promotions.
- An e-newsletter keeps your business on the forefront of recipient’s mind swaying purchasing and recommendation decisions.E-newsletters have the quickest output and lead generation potential.
- E-newsletters have the advantage of being highly customizable based on the customer needs and buying trends.
- E-newsletters can keep your marketing message consistent, by reflecting the identity of your webpage.
- Several large studies in recent years have shown that e-newsletters provide the highest return on marketing investment.
Process - Every e-newsletter has a fixed periodicity: Weekly, Bi-Weekly and Monthly.
- For each e-newsletter, you will come up with the content that is relevant and interesting to the end user.
- Prographic Design will create a professional looking HTML email based on the content provided by you.
- Upon approval, Prographic Design will send the e-newsletter on a pre-set day at a pre-set time.
Pricing Prographic Design offers several highly discounted plans. - Silver Plan (Monthly Newsletter Plan): only USD 69 per month
- One e-newsletter per month
- The plan includes 1 hour of minor design and alignment work, 1 hour of the setup and execution (valued at $150)
- Gold Plan (Bi-Weekly Newsletter Plan): only USD 99 per month.
- One e-newsletter every two weeks
- The plan includes 2 hour of minor design and alignment work, 2 hour of the setup and execution (valued at $300)
- Platinum Plan (Weekly Newsletter Plan): only USD 149 per month
- One e-newsletter every week
- The plan includes 4 hour of minor design and alignment work, 4 hour of the setup and execution (valued at $600)
- All plans prices are based on a 1 year service contract.
- All plans include 1000 email recipients
- Current Promotions: 5% off for BNI members. 10% with 2-year contract.
- The prices quoted here are the lowest you will find with the included Graphic Design hours.
Fine Print (In not so fine print) - Initially we will create an outstanding custom template for your business. There is no extra charge for this. We will work with you until you are completely satisfied.
- The template will be extremely flexible for use in every newsletter during the year.
- Every time we send out a newsletter, we adjust the color scheme to suite the content, season, ..etc.
- Every three months we will redesign the newsletter.
- The above pricing is based on one customer per newsletter.
- Our greatest asset is, you, our customer. We will work very hard until you are a 100% satisfied.
- If you are ever unsatisfied with our work, we will refund the monthly fees.
- Don’t find a plan that fits your need or budget, please call us and arrange for a free no-obligation custom quote.
Content - Content is ‘king’ in making e-newsletters successful.
- It really depends on what type of newsletter you want to send out
Educational Newsletter - This e-newsletter must include content that is useful and educational to the recipient
- Typically it is not a sales letter. A small portion of the newsletter can be a sales pitch, but the information should help the recipient in some way.
- These types of newsletters help with customer retention and improve customer loyalty.
Sales Newsletter - This has a call to action for the customer.
- Typically these newsletters include coupons or sale promotions.
- This provides links for the customer to visit a certain section of the website, to buy a product or service.
- These types of newsletters help acquire new customers.
Content Generation - The Customer comes up with the content.
- Prographic Design will not help come up the content, yet we will give you an honest opinion on your content.
- Prographic Design highly recommends, JC Consulting Services (www.jc-cs.com) for such services.
Copywriting Services - Prographic Design doesn’t provide copywriting services. However we highly recommend JC Consulting Services (www.jc-cs.com).
Response Rates - There is no typical open rate. The rate obtained for any list, or group of lists will depend on how it was measured, when it was sent, the size of the list and a zillion other potential variables.
- As list size goes up, the open rate tends to fall; possibly because smaller companies are more likely to have personal relationships with their list subscribers.
- Typical small business open rates are much higher than the generic sectorized numbers provided below.
- There is no shortage of benchmark numbers out there, but even between benchmark figures you will find big variation in the reported open rates. So instead of giving a specific percentage, we've come up with the following chart, for a very generic sector based numbers. These open rates only apply to large campaigns.
| Results: Reporting - Reporting is available online, 24/7.
- You can track how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
- Our simple ‘Opens Over Time Report' shows exactly who is checking out your email, how many times they're doing it, and when they did it. You and your clients can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
- Link Activity Report makes it so easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
- By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to.
- While we process all bounces and unsubscribes for you and your clients automatically, you can still see exactly who, when and why they left your list.
| Permissions - You can only email subscribers, if you obtained their permission in any of the following ways:
- They opted in via your web site
- They completed an offline form and indicated they wanted to be emailed.
- They gave you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email.
- They purchased something off you in the last 2 years.
- Who you cannot email within our campaign
- You obtained the email addresses from a third party.
- You scraped or "copy and pasted" the addresses from the Internet.
- You haven't emailed that address for more than 2 years
Frequency - The following survey shows the results of decision makers preference of receiving E-mail newsletters.
- The frequency requirements of every business are different.
- Our recommendation for most businesses is a bi-weekly newsletter.
 |  | | Source: EROI Q2-06 Stats Study |
Simple text email vs HTML email A picture is worth a thousand words. The average attention span on an email is about 2.8 seconds. Will the text based email rise above the clutter of the daily email spam?  Source: EROI Q2-06 Stats Study
We are experts in Graphic Design. We will make your email shine through the clutter.
Unsubscribing
Single Click. Recipients can unsubscribe by a single click.
They are automatically removed from the subscriber list. Legal - Yes we take great care in being legally compliant in all our campaigns.
- Specifically all our campaigns are in line with the requirements of CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) act of 2003 which went into effect in January 1 of 2004.
How we abide by the law: - We have a provision to use double opt-in subscriber lists
- Process all unsubscribe requests immediately
- We only send campaigns that use a legitimate from name and from email address
- We use accurate and descriptive subject headings
- We use a valid reply-to address that can function as an unsubscribe mechanism if required
- We always include the street address of our customers
- While following these steps can't provide an absolute defense to a CAN-SPAM violation, it should certainly reduce the chances of a violation occurring in the first place.
Spam vs Email Newsletters - Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.
How to get started Call or email Sudheer Matta or Vanitha Alagirisamy
Sudheer Matta,     (925) 577 1948 , sudheer at prographicdesign.com
Vanitha Alagirisamy (209) 833-0585,
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Fill the contact form with your details and we will get back to you within 24hours
www.prographicdesign.com/contact.html Why choose Prographic Design? - Prographic Design is the only local Tracy Graphic and Web design company that is able to offer full service Graphic and Web design services.
- Prographic Design guarantees we will provide the best service and treat your business, as if it was our own.
- At Prographic Design, we know how we like to be treated; we will treat you with the same professionalism, respect and honesty.
- We would rather loose your business, than your trust.
- We never call a project finished until you are a 100% satisfied.
- We promise to be flexible, punctual and reliable.
- We are nice people to work with.
- Best of all, the prices quoted above are the lowest you will find with the included Graphic Design hours.
_____________________________________________________________________ Example Case Studies Dentist – Monthly E-newsletter Problem Statement: - Every body only thinks of the dentist when there is a problem.
Example Themes each month to remind people about dentists: - Proper Flossing Techniques
- Proper Brushing Techniques
- Dental Hygiene for kids
- Why brush twice a day
Result: - Advising Recipients of dental hygiene is a call for action, and reminds recipients to visit the dentist on a regular basis.
Real Estate Agent – Monthly E-newsletter Opportunity - Every home owner is interested in home price trends.
- Every prospective home owner is extremely interested in home price trends.
Example Themes each month - Constant Themes
- Current home price trends
- Current showcased homes
- Fresh supplementary themes each month
- Why everyone should own a home?
- Why own rental property?
- Hot rental areas in the country?
- Top 10 reasons Recipients procrastinate buying a home
- Foreclosures: How to evaluate their value?
Result - Recipients are reminded about rental properties and second homes.
- Recipients know that the agent understands all kinds of real estate situations:
- First homes, Second homes, Rental properties, Foreclosures. It creates trust.
- Recipients cultivate trust in the real estate agent.
Financial Advisor – Monthly E-newsletter Opportunity - A lot of Recipients have no financial plan.
- A lot of Recipients think investing needs hundreds of thousands of dollars in reserves.
- A lot of Recipients have no pulse on the state of the economy
Example Themes each month - Constant Themes
- Current stock market trends
- Current economy evaluation
- Fresh supplementary themes each month
- A sound financial plan.
- Are all 529-plans created equal?
- Roth-401k: It is for you?
- Index funds: Are they for everybody?
- Managed Accounts: Are they worth the cost?
Results - Recipients trust the advisor is knowledgeable.
- Keeping financial planning on the forefront of Recipients’ mind is a subconscious call to action.
Insurance Agent – Monthly E-newsletter Problem Statement/Opportunity - People are under informed about insurance.
- People are afraid of opening up the insurance subject.
Example Themes each month - Whole life vs Term Life insurance.
- How much insurance is necessary?
- Do Tracy residents need flood insurance?
What does the e-newsletter do? - People feel comfortable about insurance.
- People trust the agent's understanding of various of aspects.
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